ATLANTA UNITED CHAMPIONSHIP SEASON

In 2018, Atlanta United came into its second season bolder and brighter than ever.
No matter what stepped in the city’s way, they outplayed & outshined.
Going into the playoffs the city united in one voice to say:
WE GON’ SHINE.
And boy did we shine.

MLSCupVictoryParade_ER_12102018_00038.jpg
 

Animated MANTRAS

 

5-STRIPES CALL IN

We set up a hotline for supporters to call and leave their positive messages and cheers for the team.
Select messages were played on match days in the stadium.

 

NEON INSTALLATIONS

We lit up our partner pubs to celebrate clinching our spot in the playoffs. We created We Gon’ Shine neon signs.
These lights were displayed throughout the city to create hype and show AU pride.
After the win, the club auctioned off signs to supporters.
All proceeds went to charity.

Screen Shot 2019-01-21 at 19.53.56.png
 

the culmination

In the club’s second year of existence, Atlanta United won the 2018 MLS Cup.
Not bad at all.

Agency: Chemistry
Creative Leads: Chris Breen (CCO), Anja Duering (ECD), Carl Corbitt (ECD)
Art Directors: Sara Ramones & Maggie Homer