👋🏾 Oh, Hey!

A smiling woman (Michelle Turpin) with dark skin and black hair, showing her teeth, with her hands in front of her chest. Her nails are decorated with maroon nail polish and white daisy designs.

I'm Michelle, but some people call me Turnip Greens.

It started as a joke on my last name (Turpin → Turnip). Eventually, it became the inspiration for A Side of Greens, my independent creative consultancy.

And the name fits: Greens bring people to the table. They're never bland, always seasoned. That's how I think about creative work: I'm here to make your brand the one people pull up a chair for.

As a Creative Lead & Writer, I’ve spent my career working from inside brands and alongside agencies, which means I know the work rarely arrives neat and ready to solve.

Shifting briefs, strong opinions, competing priorities, and plenty of people trying to get to the same place. I like being in that part of the process: helping teams get clearer on what matters, then staying close enough to make sure the idea survives all the way through.

At the end of the day, I want the work to feel worth paying attention to.
I help brands get there to earn their spot at the table.
So come pull up a chair. I’ll bring the Greens.