Atlanta united fc
Atlanta got a soccer team. Before there was a stadium, a full roster, or even a kit, we decided to tell everyone about it.
The result: The most successful sports franchise launch in history according to ESPN and Sports Illustrated.
A 3-year waiting list for season tickets. And the league’s single-game attendance record broken 5 times in the first season and a half. Atlanta United’s 45,000 plus average home attendance is higher than any NBA or MLB team – a testament to a team and a city united.
2018 Silver & Bronze Atlanta ADDY Winner
2018 Effie Award Finalist
2018 Atlanta Interactive Marketing Association Best in Show Winner
Throughout the season, we keep our supporter's passion burning with mantras that act as rally cries for the entire city.
Rivalries are a part of the game.
We sent Orlando City FC a note via billboard before we came in town.
Needless to say the board was defaced within 24hrs, but we made the news and got the Dub.
Everyone got the message.
Art Directors: Lindy Taylor, Charline Legér, Darnell Watts, Sadie Lesko