Atlanta united fc Inaugural season

Atlanta got a soccer team. Before there was a stadium, a full roster, or even a kit, we decided to tell everyone about it.
The result: The most successful sports franchise launch in history according to ESPN and Sports Illustrated.
A 3-year waiting list for season tickets. And the league’s single-game attendance record broken 5 times in the first season and a half. Atlanta United’s 45,000 plus average home attendance is higher than any NBA or MLB team – a testament to a team and a city united.

2018 Silver & Bronze Atlanta ADDY Winner
2018 Effie Award Finalist
2018 Atlanta Interactive Marketing Association Best in Show Winner


brand mantras

Throughout the season, we keep our supporter's passion burning with mantras that act as rally cries for the entire city.


OOH Stunt

Rivalries are a part of the game.
We sent Orlando City FC a note via billboard before we came in town.
Needless to say the board was defaced within 24hrs, but we made the news and got the Dub.

Orlando OOH Stunt.png

Everyone got the message.

More people talking

Click for the full articles

Dirty South Soccer 

MLS Reddit

Atlanta Journal Constitution

Orlando Sentinel




Agency: Chemistry
Creative Leads: Chris Breen (CCO), Anja Duering (ECD)
Art Directors: Lindy Taylor, Charline Legér, Darnell Watts, Sadie Lesko