Visit greenville + NCAA Bid

The Setup:
In 2017, Greenville, SC was selected to host round two of the NCAA Men’s Basketball Tournament. From the hardwood to the streets, people realized how much this destination had to offer. Some cities would be content with this success and call it a day, but not Greenville.

What We Did:

Our EP+Co team created this video experience and bid collateral kit to encourage key decision-makers to choose Greenville as the tournament's destination. The hype video ushers viewers around a memento of several scenes from the 2017 tournament frozen in time.
This was our way to remember the past and look to the future.

The Result:

Greenville was awarded the 2023 NCAA Division I Women's Basketball Championships (Regionals) and the 2026 Division I Men's Basketball Championships (First and Second Rounds). The combined events bring 16 teams to the Upstate from across the country, with an estimated 26,000 attendees and $11.7M of direct spending to Greenville, SC.

My Role: Senior Copywriter (Agency)
My partner and I teamed up to pitch our idea and concept. I took the lead in writing the manifesto script and worked closely with them and a motion designer to make sure our vision came to life in the most captivating way. I also wrote the content for the booklet that when out to each decision maker.

the hype video

Collateral Kit

This kit was the package delivered to give a full picture of what the City of Greenville had to offer any attendee of the tournament. The video served as an anthem for Greenville to bring back the NCAA to their stadium. The print collateral served as an artful case study on all that Greenville brought to the table. These where the cherry on top.

Agency: EP+Co
Creative Lead: John Cornette (ECD)
Art Directors: Rachel Sheeran
Motion Designers: Julian Barba, Ronaldo Amador
Producer: Regina Brizzolara