Visit greenville + NCAA Bid

 In 2017, Greenville, SC was selected to host round two of the NCAA Men’s Basketball Tournament.
From the hardwood to the streets, people realized how much this destination had to offer.
Some cities would be content with this success and call it a day, but not Greenville.

 
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the hype video

We put in our bid to host the 2023 – 2026 NCAA basketball tournaments and shared a video that
ushered viewers around a memento of several scenes from the 2017 tournament frozen in time.
This was our way to remember the past and look to the future.

 

The Result?

Greenville was awarded the 2023 NCAA Division I Women's Basketball Championships (Regionals) 
and the 2026 Division I Men's Basketball Championships (First and Second Rounds).
The combined events bring 16 teams to the Upstate from across the country, with
an estimated 26,000 attendees and $11.7M of direct spending to Greenville, SC. 

 

Agency: EP+Co
Creative Lead: John Cornette (ECD)
Art Directors: Rachel Sheeran
Motion Designers: Julian Barba, Ronaldo Amador
Producer: Regina Brizzolara