LÄRABAR

Lärabar is known as the original food & nut bar that uses REAL ingredients.
But they tasked our team to reframe what “real” means. Because, honestly, it’s more than an ingredient list.

Real is original. Real is hopeful. Real is powerful. Real is our attitude...and 100% of that goes into every single bar.
So we created a campaign to raise a bar as celebration and inspiration. Whether “Raise Ä Bar To Real” punctuated the entire message or, with the addition of a few words, underlines the takeaway, it persistently tells the story of 100% real.

 

:30 OLV

 

INTERVIEWS

 

SOCIAL VIDEOS :15

 

PRINT

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Agency: EP+Co
Creative Lead: John Cornette (ECD)
Art Directors: Linda Fung (Sr. AD), Taylor Lucas (ACD)
Motion Designers: Yushan Chang, Akel Issa
Producers: Mary Ostoits, Regina Brizzolara, Danny Miller
DPs: Danny Corey, Shaneika Aguilar