STRAVA

The Setup:

On Strava, the only rule is to let it all out. There’s no curation or filters. No overthinking that workout once it’s done. Every effort belongs in the books and you, well, you belong on the app. 

What We Did:

Our in-house team was tasked to launch Strava’s first US brand campaign with this in mind. (No pressure!) “Make Your Move” was created as a dare of sorts for athletes to unapologetically express themselves and get after it. The campaign gave our audience permission to bring their true selves to the platform and grow alongside their community.

My Role: Senior Brand Creative (In-House)

I worked with my design partner to lead out the creative strategy, brief, and execution of this campaign. We produced over 50+ concepts to share with executive stakeholders before landing on this idea. I wrote the script for OLV and :30 paid social spots along with OOH content, in-app challenges, go to market comms and social posts.

VIDEO

Social

We featured real Strava users in the spot and they were AMAZING!
So we kept the storytelling going by giving these everyday athletes the spotlight on social across organic and paid posts.

IN-PRODUCT CHALLENGE

Agency: Strava’s In-house Team 🎉
Creative Director: Byron Parr
Sr AD: Jane Koo
Directors: Rosanna Peng + Aimee Hoffman
Production Company: OFF–SITE WORKS
Creative Producers: Scott Lahn + Jana Hlavova