STRAVA

On Strava, the only rule is to let it all out.
There’s no curation or filters. No overthinking that workout once it’s done.
Every effort belongs in the books and you, well, you belong on the app. 

Our in-house team was tasked to launch Strava’s first US brand campaign with this in mind. (No pressure!)
“Make Your Move” was created as a dare of sorts for athletes to unapologetically express themselves and get after it.
The campaign gave our audience permission to bring their true selves to the platform and grow alongside their community.

VIDEO

Social

We featured real Strava users in the spot and they were AMAZING!
So we kept the storytelling going by giving these everyday athletes the spotlight on social.

IN-PRODUCT CHALLENGE

Agency: Strava’s In-house Team 🎉
Creative Director: Byron Parr
Sr AD / My Forever Work Wife: Jane Koo
Directors: Rosanna Peng + Aimee Hoffman
Production Company: OFF–SITE WORKS
Creative Producers: Scott Lahn + Jana Hlavova