Experience
Freelance Creative Lead | 2014 - Present
Conceptual creative and copy lead for brands like Personio, Netflix, and Meta.
Strava Lead Brand Creative | 2021 - 2025
Led brand voice, campaign concepting, and product storytelling for a global community of 120M+ athletes.
Arts & Letters Senior Creative | 2020 - 2021
Developed campaigns for ESPN and Google, focusing on culturally resonant storytelling.
EP+Co Senior Copywriter | 2019 - 2020
Led creative on Visit Greenville's NCAA bid and supported brand work for global clients like LinkedIn.
Bernstein-Rein Advertising Copywriter | 2018-2019
Concepted and wrote campaigns for McDonald's
Chemistry Agency Copywriter | 2017-2018
Developed brand narratives and activations for Atlanta United FC's championship season and supported brand work for national clients.
Fitzco//McCann Copywriter | 2016-2017
Created work for Checkers/Rally’s and Coca-Cola across print, digital, and experiential.
Education
The Creative Circus
Copywriting
Spelman College
English/Music
The Second City Training Center
Improv
Rare with Google
Leadership Academy
The Audacious School of Astonishing Pursuits
Jason Bagley’s (ex-W+K ECD) creative course
Creative Leadership
Partners with cross-functional teams (product, brand, growth, and UX) to build campaigns that drive both emotion and business impact.
Leads voice and messaging systems that scale across digital channels and brand moments.
Shapes inclusive storytelling and cultural relevance, ensuring work connects with real people, not just personas.
Collaborates with producers, editors, and visual creatives to bring ideas to life.
Brands
Google. Strava. Sprite. Meta / Facebook. Amazon. Major League Soccer. Atlanta United FC. Atlanta Hawks. Netflix. Inc Magazine. NBC News. ESPN. LinkedIn. Puma. General Mills. Tempur-Pedic. Le Creuset. Newell Brands. Greenville Tourism. McDonald’s. Kansas City Chiefs. Design Essentials. Old Dominion Freight Line. IHG. Children's Healthcare of Atlanta. Flower Child. Marriott. Red Bull. Jekyll Island Authority. Atlanta Botanical Garden. COX. Checkers/Rally's. Navy Federal Credit Union. Quikrete. Cricket Wireless. Carrabas. Synovus Bank.
Awards
Anthem Awards. Clio Sports. Effies. ADDYs. Communication Arts. Radio Mercury. Student ADDYs. One Club.
Press
Work featured in: Sports Illustrated. The New York Times. People. Complex. CNN. Bustle. Fortune. Popsugar. Runner’s World. ESPN. The Guardian. Outside Magazine. Atlanta Journal Constitution.