Personio Website Refresh

Personio was in the middle of a full rebrand: product, design systems, and voice. Essentially shifting how HR shows up in the world.

I was brought in by Paul Jun and team to help refresh the website copy end-to-end. But how do you rethink the website for an $8.5 billion unicorn? The problem wasn’t clarity. It was bringing in humanity. The existing site spoke in features and transactions, reducing HR teams to administrators.

The rebrand was built on a truth: Humans aren't resources. The idea was philosophical. The website copy needed to match. I worked across the entire site, shifting the tone from corporate to conversational, from feature-focused to benefit-driven, from "what it does" to "what problem this solves."

No buzzwords. Just clear language that spoke to what HR teams do: building culture, growing people, shaping the future of work.

I've been collaborating with Personio for over a year, supporting them as they evolve their brand and bring their "humans aren't resources" philosophy to life.